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Building Your Two Sentence Elevator Pitch
- mattculbreth 19y agoI'm working with an incubator in Atlanta now that gives a couple exercises like this for entrepreneurs. It's actually a good way to get your messaging about your startup sharpened to a finer point. Having a very crisp, easy two sentence overview of your business is difficult but critical.
- daniel-cussen 19y agoThat's fabulous. I love bite-sized articles like this one.
- ivankirigin 19y agoOnce you're done, test it on your mom or annoying uncle. If they get it, you're golden.
- blored 19y agoI'm still up-voting for the aviators, but even if I wasn't, that garnered a chuckle. Mom to Mark. "oh, you're building a website, like Google?"
- ivankirigin 19y agoTo some you need to reply "Yes, we're going to be just like Google." That relates to the other meme about setting expectations to force hard work to avoid embarrassment :)
- blored 19y agoThat was an excellent find.
- german 19y agoNice one! Really helpful.
- donna 19y agoCrossing the Chasm by Geoffrey Moore pg. 154 : Define the Battle. Is a great book that discusses the positioning process.