The '# views' may be a cosmetic metric. At least at MySpace it was. So when we caught someone trying to inflate views, we ignored the issue. This is because

The '# views' may be a cosmetic metric. At least at MySpace it was. So when we caught someone trying to inflate views, we ignored the issue. This is because the processes used to measure the impact of media was based on a different set of metrics. Those processes were extremely scrutinized.