> BBM is pulling in vast audiences, ... estimated 64.7 million visits per month. According to a recent ranking, that would make it one of the 30 most trafficked

> BBM is pulling in vast audiences, ... estimated 64.7 million visits per month. According to a recent ranking, that would make it one of the 30 most trafficked English-language media enterprises on the web, with a total digital readership substantially higher than that of NPR, narrowly besting CBS News and Forbes, and just slightly behind the Washington Post... [but run by a] skeleton crew of about a dozen employees... more than 50 fake personas for nonexistent writers