I have experienced myself different types of offerings from different startups/Companies (ebay now, Get it Now, Instacart, etc...) and I would say the following

I have experienced myself different types of offerings from different startups/Companies (ebay now, Get it Now, Instacart, etc...) and I would say the following: - For groceries, it is really awesome. Instacart prices are 10-15% above Safeway prices, but their customers don't care on average, and that's how they make money. Delivery fees are a necessary evil. - For premium pizza, "get it now" is really great, but their business model is not sustainable: I never paid for delivery, and they only charge 5% out of which they pay 2.5% for CC processing. The fact that they want to scale now and expand to further categories without having nailed their primary suppliers (fancy restaurants that do take out but don't deliver) seems crazy to me. - For other types of goods, one hour delivery is a bit too much, and you feel bad the first time. But then, hell it is practical, and in many ways it seems much more relevant and ecological that having an item shipped from a random warehouse in the middle of the country, boxed specifically for me, etc...Same day/next day would do in 99% of the cases though.