I continue to use gReader more frequently than any other news app. It's lightweight, on all the devices I use, and addresses my reading needs at least sufficien

I continue to use gReader more frequently than any other news app. It's lightweight, on all the devices I use, and addresses my reading needs at least sufficiently. My take on advertising likely differs from most here; I don't mind others paying the bills with my attention -- GOOG does a decent job of it, even. I understand and appreciate it goes deeper than text ads displayed contextually to the feeds' stories. Retargeting, psychographics and inference are OK by me, too. I completely appreciate the wish to pay for a service in place of having one's contrail sold. Believing your attention and behaviors don't get sold -- or wont get sold -- because you pay should not be a presupposition (c.f. cable tv and [your ISP here]). From the post -- "and I certainly don’t buy products that aren’t in some way designed to be functional" -- I don't understand how this would be otherwise: would you buy something without intended function? There also seems to be no attention paid to Chrome Sync (yes, they're likely selling our contrails), Delicious, and other services that've come and gone. I will provide my attention in return for services I find of value. gReader's been such for several years. Until there's a clearly compelling alternative, I'll stick with it.