Sounds like you were targeting the wrong market. Pick the skills you want to sell and only sell them. If making cheap WP sites isn't what you want to do then do

Sounds like you were targeting the wrong market. Pick the skills you want to sell and only sell them. If making cheap WP sites isn't what you want to do then don't do that. I've been freelancing full time for 2 years. When I started I knew I had no interest in doing brochure type sites. I only market myself as a web app developer, and more recently only as a front end / JS dev. When people come to me with "my dad needs a website for his restaurant" I tell them that's not what I do and refer them to people who do that.