This picture is quite true. The company I work for (Danish company) have little to no issue getting into the Swedish, Norwegian, Finnish, Baltic and Icelandic

This picture is quite true. The company I work for (Danish company) have little to no issue getting into the Swedish, Norwegian, Finnish, Baltic and Icelandic markets. While we are not the same (although I am hoping for a Nordic Federation coming up!), our markets and policies are generally similar. But right now we are trying to get in on the German markets (Germany, Austria and Switzerland), and that is a lot harder. First of all, German companies are very reluctant to purchase anything from a non-German company (if you are not German, you need an address in Germany, that's for sure), and secondly, they require that the product is in German (both itself and the manual). The internal markets of the EEC is making a lot of things a lot easier than it was 20 or 30 years ago. But it is nowhere as easy as moving across state line in the US (or even to Canada).