I think the line is at emergence. Once a system (made of people, neurons, wires) creates outputs that are greater than the sum of its individual parts AND thes

I think the line is at emergence. Once a system (made of people, neurons, wires) creates outputs that are greater than the sum of its individual parts AND these outputs are self-referential you have something that could be considered conciousness. I wouldn't think the business in your example is self conscious - its an entity that is fully controlled by the person and an extension of it. But, once the business grows, is composed of more people and interacts with customers and markets, it will develop automatisms for self preservation. At this stage, I would consider it concious.