I have to agree - I found the title monumentally off-putting as well (and wound up reading it on the Kindle to avoid having the book title displayed to my fello

I have to agree - I found the title monumentally off-putting as well (and wound up reading it on the Kindle to avoid having the book title displayed to my fellow train passengers, how sad!) but I was glad that I read it. The book seems like it'd be "your guide to becoming a smarmy dick in 30 days!" but it really stresses sincerity and other various laudable goals. A lot of the book is obvious in hindsight but it's pretty well written and has become a classic for good reason.