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When I worked out the value of each visitor (on average) I thought about using AdWords. I really don't know much about it, so it will be a new area to pursue.
by nathanbarry 14y ago
When I worked out the value of each visitor (on average) I thought about using AdWords. I really don't know much about it, so it will be a new area to pursue.
Unfortunately selling with Gumroad I can't track conversions effectively, so that may make page optimization more difficult.
I'll give it a try soon and report back the results (on my blog).
- pdog 14y agoGumroad doesn't give you meaningful metrics? Can someone recommend a competitor that does?
- nathanbarry 14y agoGumroad gives awesome metrics and stats, they even track the source of each sale. The downside for me is that almost every sale is through my site, so the referrer is always the same (nathanbarry.com). Since the entire purchase happens in a secure iFrame I have no way of knowing on my site when the transaction completes. So I can't use Visual Website Optimizer or Google Analytics to track the conversion. I hear they are working on this... Otherwise they are wonderful.
- robryan 14y agoThey don't allow you to pass through a custom id with each customer? That way you can record the referrer and customers actions on the site and tie it back to the sale, if they allow it.
- dools 14y agoHey Nathan, I'm working on my AdWords eBook called "Your first three months on AdWords" right now (this post was quite timely!!) Would be happy to share it with you for free in return for an endorsement if you find it helpful. My email is iain@workingsoftware.com.au if you're interested!