I agree with everything said here - maybe apart from the points about demographics. We know Varsavsky was referring to Western Europe. In any case, I don't thi

I agree with everything said here - maybe apart from the points about demographics. We know Varsavsky was referring to Western Europe. In any case, I don't think it's such a bad thing to ignore differences for a moment and do a bit of generalizing. We end up making preconceptions and assumptions about what will and won't work in other countries. Cultural and linguistic barriers are almost being used as an excuse. This is a massive mistake we are making in Europe. There are plenty of products and/or ideas which all of Europe has had an appetite for. Naturally, appetite for ideas/services may exist in one country more than the others. That's where you'll find your early adopters but it's not the bigger picture!