Embrace: buy the biggest forge Extend: add actions, drive adoption, move your own devs to it Extinguish: enshittify until all that's left is ads for copilot

Embrace: buy the biggest forge Extend: add actions, drive adoption, move your own devs to it Extinguish: enshittify until all that's left is ads for copilot They knew GitHub was the, well, hub, for most open source development. Then they captured it, now they use it to push their high margin products