I personally think that even one second is way too long. Especially if it's about web shopping or any other service which actually requires user to browse conte

I personally think that even one second is way too long. Especially if it's about web shopping or any other service which actually requires user to browse content, and not read long articles or so. I just complained to one online cartoon about this, changing from strip to strip takes 1,5 seconds and that's super slow afaik. It really annoys users.