Needlessly reductionist take that doesn't steelman what the OP is after, nor do they need a lesson in definition of the word ad. Ads in their current form are

Needlessly reductionist take that doesn't steelman what the OP is after, nor do they need a lesson in definition of the word ad. Ads in their current form are predominantly a nuisance and malware. Only incidentally do they help the person actually find what they are looking for. This has to change.