When Newman and his friend A.E. Hotchner launched the company in 1982, it started entirely as a joke. They were mixing salad dressing in a barn using a canoe pa

When Newman and his friend A.E. Hotchner launched the company in 1982, it started entirely as a joke. They were mixing salad dressing in a barn using a canoe paddle, bottling it in old wine jars to give to friends for Christmas. Once they decided to sell it, Newman felt it would be "tacky" to profit off his own face and celebrity status. Instead, he decided to lean into what he called "shameless exploitation for the common good"