Data Smart, by John Foreman. Out of print, but you can get it from Abe Books: https://www.abebooks.com/book-search/title/data-smart-using-science/used/?msockid=

Data Smart, by John Foreman. Out of print, but you can get it from Abe Books: https://www.abebooks.com/book-search/title/data-smart-using-science/used/?msockid=1f41d3e813fa64eb24efc514123365d6 https://www.abebooks.com/book-search/title/data-smart-using-... Why it is cool? Because instead of R, Gadoop, Spark, Python, whatever... it started explaining data science with excel. The best part for me was optimization.