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> Anyone can build a subscriber base with that kind of ad blitz. Advertising isn't that simple; if it were, it'd be a lot different.
by jspthrowaway2 14y ago
> Anyone can build a subscriber base with that kind of ad blitz.
Advertising isn't that simple; if it were, it'd be a lot different.
- Benferhat 14y agoIsn't that simple, as simple as what? Part of what you pay for in a large ad campaign is for people to attend to all of the complexities. Spending tens of millions of dollars airing the high-quality commercials that the NYT had commissioned? I doubt what they did was simple, but it was damn sure expensive.