Just a few years ago, Nike was seen as the ultimate goal for every athlete. It was the pinnacle of performance. I struggle to understand how they could have squ

Just a few years ago, Nike was seen as the ultimate goal for every athlete. It was the pinnacle of performance. I struggle to understand how they could have squandered such an advantage. Was it putting too much focus on lifestyle? Remaining too generalist? Or was it simply a PR blunder ?