Or simply by disabling cookies for the nytimes.com domain. And the fact that the paywall can be circumvented so easily is most definitely a feature -- it's bril

Or simply by disabling cookies for the nytimes.com domain. And the fact that the paywall can be circumvented so easily is most definitely a feature -- it's brilliant customer segmentation (edit: Because it allows students and tech-literate people to get to the content for free. So NYTimes content will do very well on social media sites, which in turn keeps the NYTimes relevant for younger people. Who will get a subscription when they graduate and become professionals.)