question 2.21 in this FAQ from ICANN would suggest that the flood of ".brand" gTLDs should all fail: http://newgtlds.icann.org/en/applicants/customer-service/f

question 2.21 in this FAQ from ICANN would suggest that the flood of ".brand" gTLDs should all fail: http://newgtlds.icann.org/en/applicants/customer-service/faqs/faqs-en http://newgtlds.icann.org/en/applicants/customer-service/faq... that said, ICANN's process has not inspired confidence that these sorts of requirements will survive. that someone wouldn't sell you a name under a new gTLD (e.g. under .apple, .google, .volkswagen, etc) is one of the problems they are trying to get rid of. why people applied for .brand names when the guidelines and FAQ suggest they'll be forbidden tells me one thing: they expect the rulebook to be thrown out. in the end, it's a cheap gamble. the whole process, beginning to now, has inflamed a lot of ICANN watchers, and while i'm normally understanding and supportive of ICANN i tend to agree. this is careening to a cluster f---.