It's just following changing sentiment. At the time of the adverts, only a few % of tech workers were using LLMs for daily use, that number has skyrocketed and

It's just following changing sentiment. At the time of the adverts, only a few % of tech workers were using LLMs for daily use, that number has skyrocketed and so has the appetite and acceptance that this technology is here to stay and be embraced as a serious tool for work. It was not at all clear (to me as a relative 'normie' and not an AI researcher) prior to about GPT4 / Sonnet 3 that they would be more than a research lab toy.