But wouldn't Volkswagen still want to maintain all of those domains? I highly doubt they're going to give those all up for either competitors or domain squatter

But wouldn't Volkswagen still want to maintain all of those domains? I highly doubt they're going to give those all up for either competitors or domain squatters to snatch up. So really in the end, a custom TLD is just /more/ money they need to shell out for protecting their name online.