I mean, you say "even Jaguar". Jaguar has essentially been a dead brand walking for well over a decade. They're currently trying a fairly radical reorientation,

I mean, you say "even Jaguar". Jaguar has essentially been a dead brand walking for well over a decade. They're currently trying a fairly radical reorientation, which, well, hard to see it _working_, but probably beats just shutting it down, which is probably where it was otherwise heading. You mention sales plummeting. This is, ah, unsurprising; Jaguar currently doesn't really sell cars (they stopped making the old ones late last year, and the new one doesn't launch til next month). This is a company with an obsolete product line which nobody wants dispensing with it in favour of a new product which they think people might want.