Yes, they are insecure. One of my pet hates is when they go on about how I'm a "genius" or a "miracle worker" when mostly I do basic stuff they could do themsel

Yes, they are insecure. One of my pet hates is when they go on about how I'm a "genius" or a "miracle worker" when mostly I do basic stuff they could do themselves. It's both an excuse for them not to do it, and a way to flatter me into doing it for them. Except I don't flatter that well, and I'm not really tech support in the first place. I keep reminding myself that these are otherwise highly intelligent people who have insecurities about technology. Part of the "pushing back" is about encouraging them to do it themselves. A trick I learned from a one-time co-worker was to listen attentively and repeat the words "I understand" and "yes, I understand" until they calm down and I can say something more meaningful. Keep reassuring them you're listening and their problem is valid. Works like a charm.