The examples you gave though are about switching cost, and network effect, and defaults baked into browsers by paid placements (e.g. Firefox, Apple). And I eve

The examples you gave though are about switching cost, and network effect, and defaults baked into browsers by paid placements (e.g. Firefox, Apple). And I even get that large, complex WP-based sites at least seem to have a lot of inertia keeping them there. I'm just saying that I'm shocked Wordpress is something that anyone thinks still has upward momentum left in it. I would expect that 50 competitors to WP would be expanding their abilities to replace it, replicating and improving all its features, adding import functionality to make that migration easy, and building their own in-house plugins that would probably work for 90% of deployments without the malware risks of the wider WP plugin world. And yes, I get that WP is still Free Software, but in my career I've seen most businesses paying for all-inclusive "WP hosting" (including what I assume is most of the work, patching). So the competitors I'm speaking of would specifically be competing with WordPress.com SaaS, rather than the "idea" of WordPress (The software). I guess there probably are that many alternatives, I'm just shocked the WP branding has been enough to keep it relevant despite its disadvantages, bad security reputation, and insecure architecture.