Amazon cares about this because it’s a huge threat to its profitability as an enterprise. It makes almost no money from selling and shipping stuff to you. It ma

Amazon cares about this because it’s a huge threat to its profitability as an enterprise. It makes almost no money from selling and shipping stuff to you. It makes a ton of money selling advertising to influence what you buy on the site. If other tools or agents take that over, Amazon is left holding the bag on a very useful but ultimately boring logistics business that makes no money.