And likewise, continuing to call it "Twitter" when that is long dead, which has amazingly positive brand association as near as I can tell entirely from the nam

And likewise, continuing to call it "Twitter" when that is long dead, which has amazingly positive brand association as near as I can tell entirely from the name doesn't do any of us a service. If you want people to stop using it call it "X". Not something clever, like "Shitter" -- which I personally enjoy! Just call it by what it was intentionally renamed to: "Oh you mean X? No I don't take part in that hateful stuff, sorry"