Which is probably why sales are declining. I wouldn't be caught dead in a shoe that looks like that. What would I wear it with? Jeans? When Nike makes "fashiona

Which is probably why sales are declining. I wouldn't be caught dead in a shoe that looks like that. What would I wear it with? Jeans? When Nike makes "fashionable" products there's nothing for Nike to sell to me. I guess they can sell it to an NBA player and their entourage. Most people though aren't buying clothes that look like that, just like they're not buying stuff from the runway models. So you take your customer base from a lot of folks to a small number of folks. It's totally fine and cool to build more niche products (we need more niche products and cottage industries) but if Nike's goal is to stay in the S&P 100 this strategy won't work. Customer base is way too small (and outside of the influencers) and has too few dollars to spend.