Hoka (like many other brands with running lineages) was careful not to devalue its brand. Nike has some quality products, but they also consistently released g

Hoka (like many other brands with running lineages) was careful not to devalue its brand. Nike has some quality products, but they also consistently released garbage products and stamped a swoosh on them. So there's the squeeze: people who want quality can go to a brand that's actually known for quality and avoid the guessing game, people who want garbage can get cheaper garbage drop shipped from China.