> Data wasn't the killer. "Past performance does not guarantee future results" and yet people treats data as a crystal ball that can predict the future. Data

> Data wasn't the killer. "Past performance does not guarantee future results" and yet people treats data as a crystal ball that can predict the future. Data can help a company to decide what to do next week with little though and great results. It cannot set a long-term strategy without a lot of interpretation, guessing and adaptability. That same very good short-term decision may have been the first step towards destruction.