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Hoka is big in the running market but that’s basically all. Same with New Balance. I think where Hoka got lucky was with the explosion of popularity of running
by DoneWithAllThat 18d ago
Hoka is big in the running market but that’s basically all. Same with New Balance. I think where Hoka got lucky was with the explosion of popularity of running and Nike failing to understand their need to offer a fashion running product not just a performance running product. Hoka did and reaped massive rewards as a result.
- ifwinterco 18d agoNew Balance were Dad shoes 10 years ago but somehow they are now fashionable in the UK (also Asics). I'd literally never heard of Hoka or On in my life though before this thread and they do not look fashionable