All I know is the "ON" shoes are easy to recognise on the street due to their completely bizarre soles, even for non shoe enthusiasts. Look even I didnt realize

All I know is the "ON" shoes are easy to recognise on the street due to their completely bizarre soles, even for non shoe enthusiasts. Look even I didnt realize the N for new Balance was different for the N for Nike for like decades. The focus on running by Hoka and ON, on the street, and IMO the "low quality" of the collectible Jordans, apparently were the deathknell. But this is armchair speculation.