I think they should: * either lower the entry price and limit the features of the free version if they need to be profitable now, getting more paying customers

I think they should: * either lower the entry price and limit the features of the free version if they need to be profitable now, getting more paying customers with a lower ARPU; * or lower the entry price a lot, lose money and increase both free and paying market-share, if market-share is their current priority. But the current gap from free to paying is too damn high IMO.