3 ms·

While Hoka was originally a French company they have been US owned for a long time, so I think they are just not popular in Europe. The Swiss brand On on the o

• petre 1mo ago
  They are both popular with runners in Europe as of post 2023. Most of the runners that stop at the cofee shop wear either one of those brands. 35+ demographic.
• achenet 1mo ago
  Frenchman here, I see plenty of Hoka sneakers, usually worn by people I'd describe as "athletic bourgeois". Generally white, ~25-45+, often also wearing other "sporty" clothing, usually running focused (shirts for various marathons/long-distance runs, for example), seemingly well to do (not the lower class types with their Nike Tn shoes and football jerseys, but people who look and act like they have well-paying office jobs).