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"In my entire life it felt like the Nike/Adidas duopoly was unbreakable, and then it felt suddenly that Hoka was everywhere." You mention Adidas as if they wer
by weinzierl 1mo ago
"In my entire life it felt like the Nike/Adidas duopoly was unbreakable, and then it felt suddenly that Hoka was everywhere."
You mention Adidas as if they were in the same boat with Nike. While Adidas suffered from the Kanye West disaster this was a one time blunder and they rebound quickly.
in Europe I see On on the rise too, but Adidas is omnipresent.
- ahartmetz 1mo agoAFAIK, Adidas has been more niche* in the US, which makes sense given its German origin. I'm German and I don't recall a time when Adidas wasn't either #1 or #2 here. Kanye West barely registered. * It's reportedly associated with hip hop culture, for example. Widely popular brands don't have such specific associations.
- rc5150 1mo ago"It's reportedly associated with hip hop culture" Yeah about 35 years ago.
- nemothekid 1mo agoIn the US, Nike/Adidas were #1 and #2. Thats all I meant - I haven't seen any change in Adidas, if anything they are even more popular now and are probably the #1 sneaker brand I see in San Francisco. The Samba is incredibly popular, it's as salient to me as the "air force 1" used to be.
- ggregoire 1mo agoThe Adizero is incredibly popular among runners too