3 ms·
As a publisher it really sucks. The DSPs must know these ads are shit. It would be trivial to filter them with a bit of AI. I've asked my Google partnered SSP
by pampas 12d ago
As a publisher it really sucks. The DSPs must know these ads are shit. It would be trivial to filter them with a bit of AI.
I've asked my Google partnered SSP to disallow ethically bankrupt ads like gambling, alcohol etc. They say "we've asked the partners to block those categories"... and then it just keeps happening. They're either unable or unwilling to help.
I had to take ads down for several days at my own expense due to rogue ads. The ads are now in safe frames which doesn't pay quite as well but I'm okay with it.
- secondcoming 12d agoThere is no explicit IAB category for Gambling and Alcohol in v1 of the IAB Taxonomy. What seems to have been informally agreed is that: - 'IAB9-7 Card Games' also includes Gambling - 'IAB8-5 — Cocktails/Beer' and 'IAB8-18 — Wine' means Alcohol. (Later taxonomy versions have proper values but not everyone supports these) These blocked categories should be passed to all DSPs by your SSP. If your SSP cannot block them then get a new SSP.
- mmndaniel 12d agoDon't you use ad quality solution? why?