What happened but not in the last 10 years (it happened before) is that 1990's children became adults and kept using trainers (personally I don't wear anything

What happened but not in the last 10 years (it happened before) is that 1990's children became adults and kept using trainers (personally I don't wear anything else). But this doesn't explain why Nike died this death. We will get some MBA story about in the future, I guess.