Been in both situations and IMO I would recommend Android, especially for a startup. Remember, release fast, release often is today's mantra and this simply can

Been in both situations and IMO I would recommend Android, especially for a startup. Remember, release fast, release often is today's mantra and this simply cannot be done with Apple. I mean, you'll lose a whole month of Apple bureaucracy before having the least hintch that your app fails because of some bug in your live setup. Small details which you can't sand off when you have those LONG release cycles. Because of this I've always seen Android apps evolve much more faster and provide meaningful feedback from day one after the first beta release. With Apple you can't have a beta release, nothing can go wrong, everything has to be perfect the first time. For example, right now we have in both stores the same app with version 1.1.1 for iOS and 4.3.2 for Android. The IOS one is using the first version of our backend API while the Android one has forced the API to change four times because of business needs which have made the app evolve. So basically, we release an MVP for IOS which is there, idle. And we have an Android app which is evolving fast, is providing cohort data, feedback, business models and new ideas are being developed only for it. I would have waited after three or four android releases before going the IOS way.