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Data is what uncreatives turn to when out of ideas.

epolanski 12d ago
Creativity doesn't win elections. Getting 50%+1 of the votes does. And you do that today with maths, algorithms and quick information analysis and response.
- mingus88 12d ago
  The response is where creativity lives. Everything falls apart if you don’t have the juice to capitalize on the insights you got from the data. Trump’s team knew exactly where to focus their efforts for 2016. That was half of it The other half was all the rallies and stops where he literally workshopped all of his slogans in front of an audience. That’s where “lock her up” and a dozen other creative insults and slogans were tested. Like a comedian on tour, he had to work on his material. You can say a lot about him, but he is charismatic and none of that is data driven. He has instinct on how to hurt people. He has always been a salesman and con artist. These are creative skills The data gave him the audience but the human angle got him those votes.
nephihaha 12d ago
It is often not the beginning of processes but the end of them. This is the problem with a lot of AI, i.e. it takes data and mixes it up instead of doing things afresh.
deleted 12d ago
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NeutralCrane 12d ago
An equally cynical but opposite take is that data is what you turn to when you want to dispel with the mythology, hand-waving, and general bullshit that self-described “creatives” wrap themselves in in order to avoid admitting that they may not actually understand why something works or doesn’t work (and by extension, that their success may be dumb luck rather than talent). I don’t think truth aligns with either extreme. Both are approaches that have their place. But if it was an “uncreative” with no ideas that simply took the time to look and discovered that the three point shot was absurdly more efficient than basically any other shot in basketball, what does that say about all the “creative” coaching geniuses who failed to discover it in half a century? And if basketball is now “less creative” because of it, that’s an indictment of the fact that the league refuses to address the underlying issue. I think it’s telling that no one bemoans the fact that we design our medicine using data driven methods. I’m sure it would spice up our lives if the pharma companies dropped the boring data analysis and statistical methods and just slapped some compounds together through free-flowing creative passion!
- _bent 12d ago
  > admitting that they may not actually understand why something works or doesn’t work something that data can't tell you either!
Intralexical 12d ago
Data is what neurotic people hide behind because they can't stand not being in control. Often to disastrous results. https://en.wikipedia.org/wiki/McNamara_fallacy https://en.wikipedia.org/wiki/McNamara_fallacy

Creativity doesn't win elections. Getting 50%+1 of the votes does. And you do that today with maths, algorithms and quick information analysis and response.

mingus88 12d ago
The response is where creativity lives. Everything falls apart if you don’t have the juice to capitalize on the insights you got from the data. Trump’s team knew exactly where to focus their efforts for 2016. That was half of it The other half was all the rallies and stops where he literally workshopped all of his slogans in front of an audience. That’s where “lock her up” and a dozen other creative insults and slogans were tested. Like a comedian on tour, he had to work on his material. You can say a lot about him, but he is charismatic and none of that is data driven. He has instinct on how to hurt people. He has always been a salesman and con artist. These are creative skills The data gave him the audience but the human angle got him those votes.

nephihaha 12d ago

It is often not the beginning of processes but the end of them. This is the problem with a lot of AI, i.e. it takes data and mixes it up instead of doing things afresh.

deleted 12d ago

[deleted]

NeutralCrane 12d ago

An equally cynical but opposite take is that data is what you turn to when you want to dispel with the mythology, hand-waving, and general bullshit that self-described “creatives” wrap themselves in in order to avoid admitting that they may not actually understand why something works or doesn’t work (and by extension, that their success may be dumb luck rather than talent). I don’t think truth aligns with either extreme. Both are approaches that have their place. But if it was an “uncreative” with no ideas that simply took the time to look and discovered that the three point shot was absurdly more efficient than basically any other shot in basketball, what does that say about all the “creative” coaching geniuses who failed to discover it in half a century? And if basketball is now “less creative” because of it, that’s an indictment of the fact that the league refuses to address the underlying issue. I think it’s telling that no one bemoans the fact that we design our medicine using data driven methods. I’m sure it would spice up our lives if the pharma companies dropped the boring data analysis and statistical methods and just slapped some compounds together through free-flowing creative passion!

_bent 12d ago
> admitting that they may not actually understand why something works or doesn’t work something that data can't tell you either!

Intralexical 12d ago

Data is what neurotic people hide behind because they can't stand not being in control. Often to disastrous results. https://en.wikipedia.org/wiki/McNamara_fallacy https://en.wikipedia.org/wiki/McNamara_fallacy