The innovation is that when gifts are sent to you, they can be automatically changed, or converted into credit. So instead of this wasteful, time-consuming pro

The innovation is that when gifts are sent to you, they can be automatically changed, or converted into credit. So instead of this wasteful, time-consuming process where you return the unwanted gift to Amazon and get something else, you can just preemptively do it in a sneaky fashion, saving money for Amazon and time for you.