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You really aren't paying attention. They weren't talking about distribution channels. They were talking about capturing user data - "we know who's in the LG hou
by sixothree 19d ago
You really aren't paying attention. They weren't talking about distribution channels. They were talking about capturing user data - "we know who's in the LG household. We know which devices are there. We know what you're exposed to on TV and we know how to extend that reach into mobile."
- charcircuit 18d agoHaving a device that can distribute ads to consumers is a distribution channel. Measuring ad impressions is a core part of ad distribution.
- Shadowmist 18d agoYou still aren’t paying attention. They capture data about people in (and nearby) the household that aren’t even using the product.