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ugh PMAX is such a scam. I can’t believe there is a PM somewhere getting paid good money to completely light Googles’ reputation on fire.
by moeadham 21d ago
ugh PMAX is such a scam. I can’t believe there is a PM somewhere getting paid good money to completely light Googles’ reputation on fire.
- jfil 21d agoPMAX is particularly awful because it incentivizes the scammers to actually book meetings with our Sales team, and waste their time with a no-show. (For anyone unfamiliar with how the PMAX scam works: PMAX will send more ad traffic to sites that perform well for an advertiser. So scammers who own a network of fraudulent sites will fill out that advertisers' forms, register a great conversion rate, and get a lot of ad traffic directed to their network of bot sites. When you spot the fraud, Google will say: "um, maybe put their IPs on the ad blocklist?" like its 1998 and the most sophisticated click fraudsters are the ones who can click their mouse the fastest. Enshittification Endgame.)