I feel like this is answered in the very second paragraph? > to elevate in the consciousness of the general public the fact that in mathematics the frontier is

I feel like this is answered in the very second paragraph? > to elevate in the consciousness of the general public the fact that in mathematics the frontier is open, close at hand, and abounds with important unsolved problems; to emphasize the abiding value of working towards a solution of the deepest, most difficult problems; and to recognize achievements in mathematics of historic magnitude. Also > These are not arbitrary puzzles akin to fiendish crosswords. Rather, they are fundamental challenges that mark the frontier of human knowledge and challenge us to develop new structures and methods. They provide foci for the continuing struggle, across generations and cultures, to deepen our human understanding of mathematics and the universe that it describes.