Pardon me for stating the obvious, because nobody has yet: Nobody PLANS to close down within a year. If you really want to give customers confidence that you'r

Pardon me for stating the obvious, because nobody has yet: Nobody PLANS to close down within a year. If you really want to give customers confidence that you're going to be around for the long run, you have to charge a lot of money. More than the competition. That's the only way to demonstrate that your business is viable.