This is not quite correct. While the setup should most probably be made easier and more apparent it is quite possible and even not that hard to setup properly t

This is not quite correct. While the setup should most probably be made easier and more apparent it is quite possible and even not that hard to setup properly those family devises. The main idea is that you use common 'itunes' account to share your app purchases between the devices but you can have separate iCloud, iMessage and other account. in fact many of the services have per-service apple-id configuration. A quite comprehensive overview can be found at http://gigaom.com/apple/how-many-apple-ids-should-your-family-have/ http://gigaom.com/apple/how-many-apple-ids-should-your-famil...