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I thought reddit would have been a sensible place to advertise our b2b product, that caters to a quite technical audience in a way that is not very friendly to

by kimi 20d ago

I thought reddit would have been a sensible place to advertise our b2b product, that caters to a quite technical audience in a way that is not very friendly to Linkedin targeting.

carlosjobim 20d ago
Give affiliates 15% commission for any successful sales they make. Then you don't have to think about marketing and you don't have to throw any money into a black hole. Buying ads is always a scam.
- nucleative 19d ago
  How to get affiliates, and more importantly how to get affiliates who don't make the brand look shoddy?
  - carlosjobim 19d ago
    You're asking me to write an entire book. Depends entirely on what you are selling. But the rule of thumb to get good quality partners is that you should contact them instead of the other way around. And if you know your business sector, then you know which are the people and institutions who have a lot of reach. Some industries have standardized affiliate marketing which you don't have to think about. For example booking.com for hotels or Amazon for retail. They take a percentage of each sale they make for you and that's it. You don't pay them anything except for confirmed sales. If you chose black hole paid advertising, then at a minimum you should give out different voucher codes on each channel you advertise on, which give customers a 10 or 15% discount. And give voucher codes to friends, family, colleagues and contacts that they can give to anybody they like. That's the only way to find out where the real customers are and where to target your ads.
- a123b456c 19d ago
  Have you ever heard of affiliate fraud?
toasty228 19d ago
Reddit is probably 80% bots by now, you thought wrong
- cindyllm 19d ago
  [dead]
kingstnap 17d ago
As someone who used to use it a ton, Reddit is such a shadow of its former self that it's insane. It's actually like 90% bots. Their user growth numbers are all fake. The only real people on there are marketers making fake posts about an issue and commenting using alts and promoting a solution as a form of "AI engine optimization."

by kimi 20d ago

I thought reddit would have been a sensible place to advertise our b2b product, that caters to a quite technical audience in a way that is not very friendly to Linkedin targeting.

carlosjobim 20d ago

Give affiliates 15% commission for any successful sales they make. Then you don't have to think about marketing and you don't have to throw any money into a black hole. Buying ads is always a scam.

nucleative 19d ago
How to get affiliates, and more importantly how to get affiliates who don't make the brand look shoddy?
- carlosjobim 19d ago
  You're asking me to write an entire book. Depends entirely on what you are selling. But the rule of thumb to get good quality partners is that you should contact them instead of the other way around. And if you know your business sector, then you know which are the people and institutions who have a lot of reach. Some industries have standardized affiliate marketing which you don't have to think about. For example booking.com for hotels or Amazon for retail. They take a percentage of each sale they make for you and that's it. You don't pay them anything except for confirmed sales. If you chose black hole paid advertising, then at a minimum you should give out different voucher codes on each channel you advertise on, which give customers a 10 or 15% discount. And give voucher codes to friends, family, colleagues and contacts that they can give to anybody they like. That's the only way to find out where the real customers are and where to target your ads.
a123b456c 19d ago
Have you ever heard of affiliate fraud?

toasty228 19d ago

Reddit is probably 80% bots by now, you thought wrong

cindyllm 19d ago
[dead]

kingstnap 17d ago

As someone who used to use it a ton, Reddit is such a shadow of its former self that it's insane. It's actually like 90% bots. Their user growth numbers are all fake. The only real people on there are marketers making fake posts about an issue and commenting using alts and promoting a solution as a form of "AI engine optimization."