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I always like to link an AdContrarian post https://adcontrarian.blogspot.com/2021/01/the-inescapable-logic-of-ad-fraud.html https://adcontrarian.blogspot.com/20
by Nemo_bis 21d ago
I always like to link an AdContrarian post https://adcontrarian.blogspot.com/2021/01/the-inescapable-logic-of-ad-fraud.html https://adcontrarian.blogspot.com/2021/01/the-inescapable-lo...
- neom 21d agoGood read. If you put mixpanel+hotjar or something like that in and actually drill down into what the networks are sending you the discrepancies are often stark. A couple years back I was working on a campaign for someone and over a month X reported it had sent ~$30k in traffic, but on our side the analysis platforms showed we'd only gotten around $2k of inbound (never mind the quality), we reported it to x and a few weeks later they came back and said there was a "bug" in the ads platform and refunded us the $30k but at the time I thought...if someone unsophisticated was running ads, they'd be out whatever they spent, to a degree their own fault for not being on top of it as ads platforms are somewhat notorious for this kinda thing but never the less, not ideal. I'm pretty sure the only useful places to advertise online these days are LinkedIn and Instagram.
- dorgo 21d agoDoes it matter from marketers perspective? I can measure incremental revenue/profit and decide based on that if the channel is worth it. I don't care if the rest of the money goes to the channel or is stolen.
- TitaRusell 20d agoThis blog makes a good point: governments are already overworked dealing with pedos, terrorists and spies. Ad fraud is a victimless crime that voters don't care about so in all likelihood a low priority.