Usually brands collaborate with influencers on tiktok, instagram, facebook, youtube. I’ve found that younger users tend to instinctively swipe away from flashy

Usually brands collaborate with influencers on tiktok, instagram, facebook, youtube. I’ve found that younger users tend to instinctively swipe away from flashy interstitial ads on tiktok/reels, but are far more likely to be engaged by a talking head influencer reading the same script. When you advertise via parasocial word-of-mouth, you don’t even need to link your app in the post, as users are likely to take the time/effort to search for your app on the app store. Unfortunately, the ad platforms/exchanges don’t really profit from these types of brand/influencer collabs.