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Well… I’ll remember that I never want to give Liberty Mutual a single dollar. I was never going to give any of the woo-woo secret health nonsense hucksters any
by dd8601fn 22d ago
Well… I’ll remember that I never want to give Liberty Mutual a single dollar.
I was never going to give any of the woo-woo secret health nonsense hucksters any money, though.
- Anon1096 22d agoBefore the ad, you had no brand awareness at all of Liberty Mutual. Now, you know their name enough to call them out specifically in a Hacker News comment. Your propensity to buy has improved a lot just based on that fact, regardless of whether you consciously want to avoid them now.
- dd8601fn 22d agoI did know Liberty Mutual. I had business with them. Now I know them and I’m fucking annoyed that they exist. My “propensity to buy” has not improved. You can save yourself the trouble of repeating more century old marketing truisms that aren’t. We’ve heard it all before, and it isn’t insight.