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Would that company then sell that data back to Google? The consolidation of control of information under a single actor is certainly a factor, but it's not that

Would that company then sell that data back to Google? The consolidation of control of information under a single actor is certainly a factor, but it's not that simple, and it's not the only factor. You shouldn't be so eager to outsource as much of your business intelligence as possible.

414techie 21d ago
Does whether or not they sell to Google matter? What’s the alternative? Roll your own custom phone analytics system?
- philipov 21d ago
  It matters. The alternative is to use a product that doesn't leak your business intelligence to third parties.